Distribution Is All You Need
When anyone can clone your product in six weeks, customers become the scarce resource, not code. Learn how software becomes a customer acquisition cost.
Writing
Essays on AI, marketing, engineering, and strategy.
AI Turned You Into a Manager
AI turned coding into management work. Engineers who resist reviewing LLM output are watching their roles shrink. Here's where defensible value remains.
An AI-first marketing framework for 2025-2026
Discover the 4 pillars AI can't replace in marketing: stories, segments, signals, and systems. A framework for meaningful work in the age of AI.
AI Accelerates Tempo
The real value of AI isn't replacing staff or efficiency gains. It's tempo: the compounding effect of learning, deciding, and correcting faster across every function.
The New Product Tradeoff - Pick 4
The classic 'Good, Fast, Cheap - pick two' triangle is outdated. Modern startups face a pentagon of tradeoffs: Good, Fast, Cheap, Legal, and Sustainable.
The Product Pyramid
Why the same problem can be solved at every price tier. A framework for creating product optionality in your sales and marketing system.
How to Sell Without Selling
A framework for selling based on trust and status. The 2x2 that explains why great salespeople succeed by listening, empathizing, and solving problems.
The Attention Window
The attention window is the amount of mental space needed from a buyer before they will consider buying your product. Here's why it matters.