GTM Plays
Field reports on what still works.
A catalog of go-to-market plays with ground truth, tradeoffs, and practical recommendations.
6 plays
Prospecting● Outbound Sales
Auto-Prospecting Based on Unstructured Data
Your source is your message.
Read the play →Prospecting● Outbound Sales
Customer Alumni Campaign
How to turn every bounced email into two warm leads.
Read the play →Prospecting● Outbound Sales
LinkedIn Connection Outbound Campaign
It worked 15 years ago...
Read the play →