GTM Plays

I've run dozens of GTM plays in market. This is the field report.

What still works, what's already burned, and where the edge moved. More on the way.

6 plays · 4 categories · 1 channels

ProspectingOutbound Sales

Auto-Prospecting Based on Unstructured Data

Engage buyers with unstructured data your competitors cannot parse.

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ProspectingOutbound Sales

Customer Alumni Campaign

How to turn every bounced email into two warm leads.

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ProspectingOutbound Sales

LinkedIn Connection Outbound Campaign

It worked 15 years ago. Then it got automated, and then burned.

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