Hi 👋, I'm Steven
I write code that acquires customers.
Essays on AI, marketing, and go-to-market — and original benchmarks on the GTM Engineer role.
Featured
The May 2026 GTM Engineer Benchmark
Why your GTM Engineer role won't fill.
| month | Openings per year |
|---|---|
| Dec '24 | 16 |
| Mar '25 | 51 |
| Jun '25 | 106 |
| Sep '25 | 191 |
| Dec '25 | 254 |
| Mar '26 | 331 |
| May '26 | 402 |
FrameworkThe Pick 4 Framework
Good, Fast, Cheap, Legal, Sustainable — pick exactly four. A decision tool for product tradeoffs under real constraints.
Read the framework →Writing
Distribution Is All You NeedAI Turned You Into a ManagerAn AI-first marketing framework for 2025-2026AI Accelerates Tempo
See all writing →
