Marketers: what if you did the opposite?
They say write 500 word blog posts.
My most visited webpage is over 10,000 words of content.
They say send your emails on a Tuesday.
I send my weekly newsletter on Sundays and average a 13% click rate.
They say don’t give your reader more than one call to action.
That same newsletter averages four clicks per clicker.
They say don’t write long cold emails.
My top performing cold email is 197 words.
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Most marketing advice comes from vendors selling you tools or thought leaders pushing expired tactics.
Marketing is like fashion: there are some timeless tactics, and then there are mullets.
The timeless marketing principles:
- Be human
- Be remarkable
- Be generous
- Be a mind reader
Everything else is a mullet.
Don’t get caught with a mullet.