From the monthly archives:

April 2011

Lead scoring model – why most fail

April 18, 2011

And how is not this the most reprehensible ignorance, to think that one knows what one does not know? But I, colleagues! in this, perhaps, differ from most marketers; and if I should say that I am in any thing wiser than another, it would be in this, that not having a competent knowledge of […]

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The last shrewd act of Manny Ramirez, ballplayer

April 11, 2011

Manny Ramirez retired this week amid reports of a second positive drug test.  Although some reports portray his stupidity for testing positive, I’m more interested in cleverness of his retirement. Examine this chart: Since 2004, the biggest two stories about Manny were a) being traded from one big market team to another (2008) and b) […]

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