From the monthly archives:

November 2010

Software Architecture Strategy for Revenue

November 8, 2010

I recently began playing with Ruby on Rails, a web development framework.  Among the interesting features of RoR is the use of the Model View Controller architecture.  In layman’s terms, this means the code is split into three sections: Model. This is the actual data you use (though its not necessarily “the database”).  For example, […]

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Adwords Call Metrics: SEM now relevant for your law firm

November 2, 2010

In the Adwords blog, Google announced today a new feature: Adwords call metrics. Why is this important? A core advantage of paid search marketing over traditional channels (such as the yellow pages) is the ability to track and measure the effectiveness of the campaign.  If you know every dollar going into paid search returns six, […]

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